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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/351

Title: Modern Blood Banking in India: A Study of Prathama Blood Centre
Authors: Singh, Abhinava S.
Das, Siddharth G.
Keywords: Blood Banking
Blood Banking in India
Componentalisation
Societal Marketing
Prathama Blood Centre
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: In this light, this paper is an attempt to highlight the current state of blood banking in the country with a focus on the operations of Prathama Blood Centre, India’s biggest & most modern blood bank. The objective of the study was to find out about peoples’ perceptions about the process of blood donation, blood banks and in particular Prathama Blood bank. To achieve the objective, we met the top management team at Prathama and few people who have worked with Prathama or other blood banks too. We also carried out an opinion survey of people in Ahmedabad & Gandhinagar besides a secondary research.
Description: PART V – HEALTH CARE & MARKETING |Pages 347-362|
URI: http://hdl.handle.net/2259/351
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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