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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/354

Title: Sales Promotions – Good or Bad?
Authors: Manalel, James
M. C., Jose
Zacharias, Siby
Keywords: Sales Promotions
Sales Promotions in India
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Description: PART IV – ADVERTISING & SOCIETY |Pages 325-329|
URI: http://hdl.handle.net/2259/354
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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