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International Conference on Marketing and Society >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/354
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| Title: | Sales Promotions – Good or Bad? |
| Authors: | Manalel, James
M. C., Jose
Zacharias, Siby |
| Keywords: | Sales Promotions
Sales Promotions in India |
| Issue Date: | 10-Apr-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Description: | PART IV – ADVERTISING & SOCIETY |Pages 325-329| |
| URI: | http://hdl.handle.net/2259/354 |
| Appears in Collections: | Conference Proceedings
International Conference on Marketing and Society
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Files in This Item:
| File |
Description |
Size | Format |
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| 325-329.pdf | | 146Kb | Adobe PDF | View/Open |
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