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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/356

Title: Impact of Advertising on Children’s Health
Authors: Nawathe, Anand
Gawande, Rohan
Dethe, Sudhir
Keywords: Advertising
Children’s Health
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: Advertising has become so integral part of our life & society that we cannot imagine any event, newspaper, magazine, TV serial, Cinema etc. without advertising. Advertising is a vital marketing tool as well as powerful communication medium. The basic objective of any advertisement is to stimulate sales, direct or indirect by trying to make tall claims about product performance. The degree of impact of advertising on adults may be problematic but the outcome is devastating for children. Advertisers of children's television used to appeal to the parents earlier but now they appeal directly to children -- who do not have the emotional or cognitive tools to evaluate what's being sold to them. Television is no more just a source of entertainment for children. They showcase the must haves for a kid making them a consumer even before they have reached the age of 3. Thus the influence of the media on the psychosocial development of children is profound. Thus, it is important for the parents...
Description: PART IV – ADVERTISING & SOCIETY |Pages 303-311|
URI: http://hdl.handle.net/2259/356
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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