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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/359

Title: The Impact of television advertising on child health and family spending - A Case Study
Authors: Katke, Kadambini
Keywords: Television Advertising
Child Health Study
Family Spending
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: Evidence is mounting that marketing to children is harmful. Nearly every aspect of children’s lives has been adversely affected by recent trends in advertising and marketing. Research links advertising to increased violence, obesity, and eating disorders in children, as well family stress and negative values. Children are especially vulnerable to persuasive messages. Advertisers of children's television used to appeal to the parents but now they appeal directly to children -- who do not have the emotional or cognitive tools to evaluate what's being sold to them. They are a showcase for "must have" items that parents are expected to buy, teaching our children to become consumers before they've even reached the age of three. This paper seeks to link between television advertising and its influence on child health and family spending.
Description: PART IV – ADVERTISING & SOCIETY |Pages 283-286|
URI: http://hdl.handle.net/2259/359
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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