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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/364

Title: Social Marketing : A Communication Tool For Development
Authors: Mahesh, Puja
Keywords: Social Marketing
Commercial Marketing
Marketing Approach
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Description: PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING |Pages 233-240|
URI: http://hdl.handle.net/2259/364
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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