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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
International Conference on Marketing and Society >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/364
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| Title: | Social Marketing : A Communication Tool For Development |
| Authors: | Mahesh, Puja |
| Keywords: | Social Marketing
Commercial Marketing
Marketing Approach |
| Issue Date: | 10-Apr-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Description: | PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING |Pages 233-240| |
| URI: | http://hdl.handle.net/2259/364 |
| Appears in Collections: | Conference Proceedings
International Conference on Marketing and Society
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Files in This Item:
| File |
Description |
Size | Format |
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| 233-240.pdf | | 174Kb | Adobe PDF | View/Open |
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