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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/365

Title: The End of Innocence: Marketing war on 6 to 6
Authors: Vasudevan, Smitha
Keywords: Marketing War
Children Marketing
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Description: PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING |Pages 223-232|
URI: http://hdl.handle.net/2259/365
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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