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International Conference on Marketing and Society >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/366
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| Title: | Cause Related Marketing and its Impact on Corporate Brand Image and Sales |
| Authors: | Garg, Bhavet |
| Keywords: | Cause Related Marketing
Corporate Brand Image & Sales
Cause Related Marketing Study |
| Issue Date: | 10-Apr-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | In this paper attempt has been made to study concept of Cause Related Marketing & Its impact on Corporate Brand Image & Sales through questionnaire cum interview schedules & from secondary data sources like website, Journals & Magazines. The paper reveals that factors that influence the customers were found to be brand name, availability, price, quality & cause related
marketing concept. Results obtained show that cause related marketing results in increased sales, visibility, consumer loyalty & enhanced company imaged along with positive media coverage . |
| Description: | PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING |Pages 219-221| |
| URI: | http://hdl.handle.net/2259/366 |
| Appears in Collections: | Conference Proceedings
International Conference on Marketing and Society
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Files in This Item:
| File |
Description |
Size | Format |
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| 219-221.pdf | | 128Kb | Adobe PDF | View/Open |
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