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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/366

Title: Cause Related Marketing and its Impact on Corporate Brand Image and Sales
Authors: Garg, Bhavet
Keywords: Cause Related Marketing
Corporate Brand Image & Sales
Cause Related Marketing Study
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: In this paper attempt has been made to study concept of Cause Related Marketing & Its impact on Corporate Brand Image & Sales through questionnaire cum interview schedules & from secondary data sources like website, Journals & Magazines. The paper reveals that factors that influence the customers were found to be brand name, availability, price, quality & cause related marketing concept. Results obtained show that cause related marketing results in increased sales, visibility, consumer loyalty & enhanced company imaged along with positive media coverage .
Description: PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING |Pages 219-221|
URI: http://hdl.handle.net/2259/366
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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