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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
International Conference on Marketing and Society >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/368
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| Title: | Cause related marketing: Tactic or Strategy? |
| Authors: | Sundar, S |
| Keywords: | Cause Related Marketing
Corporate Philanthropy
Cause Related Marketing Strategy |
| Issue Date: | 10-Apr-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Description: | PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING |Pages 207-214| |
| URI: | http://hdl.handle.net/2259/368 |
| Appears in Collections: | Conference Proceedings
International Conference on Marketing and Society
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Files in This Item:
| File |
Description |
Size | Format |
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| 207-214.pdf | | 154Kb | Adobe PDF | View/Open |
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