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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/368

Title: Cause related marketing: Tactic or Strategy?
Authors: Sundar, S
Keywords: Cause Related Marketing
Corporate Philanthropy
Cause Related Marketing Strategy
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Description: PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING |Pages 207-214|
URI: http://hdl.handle.net/2259/368
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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