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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/369

Title: A study on the Impact of Cause Related Marketing on the Consumer’s Buying Behavior
Authors: Saha, Swaralipi
Keywords: Cause Related Marketing
Impact of Cause Related Marketing
Consumer Buying Behavior
American Express
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Description: PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING |Pages 203-206|
URI: http://hdl.handle.net/2259/369
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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