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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/369
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| Title: | A study on the Impact of Cause Related Marketing on the Consumer’s Buying Behavior |
| Authors: | Saha, Swaralipi |
| Keywords: | Cause Related Marketing
Impact of Cause Related Marketing
Consumer Buying Behavior
American Express |
| Issue Date: | 10-Apr-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Description: | PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING |Pages 203-206| |
| URI: | http://hdl.handle.net/2259/369 |
| Appears in Collections: | Conference Proceedings
International Conference on Marketing and Society
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Files in This Item:
| File |
Description |
Size | Format |
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| 203-206.pdf | | 138Kb | Adobe PDF | View/Open |
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