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|Title: ||Referral Marketing in Management Education- An Assessment|
|Issue Date: ||10-Apr-2007 |
|Publisher: ||Indian Institute of Management Kozhikode|
|Abstract: ||Referral marketing is being increasingly used in marketing of services, like education. As more and more foreign universities are wooing students of Indian origin to pursue courses offered by them, referral marketing may be an Innovative tool in their marketing efforts. This
paper discusses how existing students perceive their role as referrals.
This approach can be applied in marketing in a subtle way, Management courses to prospective students.|
|Description: ||PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING |Pages 187-192||
|Appears in Collections:||Conference Proceedings|
International Conference on Marketing and Society
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