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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/373

Title: A Study Of Multi-Level Marketing (MLM), As A Potential Tool For Socio- Economic Development
Authors: Sreekumar, P.
Keywords: Multi Level Marketing
Referral Sales
Cross Selling
Insurance Policy
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: Multi Level Marketing (MLM) is embracing more and more arenas today. Insurance business is just one among them. Selling Insurance policies, traditionally, is considered as a de-motivating and dragging job. Well, not until you discover the power of MLM to boost policy sales. With the competition heating up in the Insurance sector, companies are looking for innovative methods to spread the message and garner maximum business in shorter time. Many local MLM companies having quite large spread in the market are joining hands with leading insurance brands to promote their products along with an assortment of their own products. Insurance sector makes available long term debt for the economic development of the country. At the same time, the MLM route provides employment opportunities to lakhs of people and enhances their social status. The MLM members also get tremendous opportunity to develop themselves personally. This multiple role of MLM companies can be looked at as a social contribu...
Description: PART II – CO-OPERATIVE, RURAL & BOP MARKETING |Pages 181-184|
URI: http://hdl.handle.net/2259/373
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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