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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/374

Title: Innovation as a Tool of Building Competitive Advantage at the Bottom of the Pyramid
Authors: Tripathi, Shiv Shankar
De, Sadhan K.
Keywords: Innovation
BOP
Economic Growth
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Description: PART II – CO-OPERATIVE, RURAL & BOP MARKETING |Pages 171-179|
URI: http://hdl.handle.net/2259/374
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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