|
DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
International Conference on Marketing and Society >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/374
|
| Title: | Innovation as a Tool of Building Competitive Advantage at the Bottom of the Pyramid |
| Authors: | Tripathi, Shiv Shankar
De, Sadhan K. |
| Keywords: | Innovation
BOP
Economic Growth |
| Issue Date: | 10-Apr-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Description: | PART II – CO-OPERATIVE, RURAL & BOP MARKETING
|Pages 171-179| |
| URI: | http://hdl.handle.net/2259/374 |
| Appears in Collections: | Conference Proceedings
International Conference on Marketing and Society
|
Files in This Item:
| File |
Description |
Size | Format |
|---|
| 171-179.pdf | | 180Kb | Adobe PDF | View/Open |
|
All items in DSpace are protected by copyright, with all rights reserved.
|
