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International Conference on Marketing and Society >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/379
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| Title: | The Ethical Value of Brand feelings in Rural Society – A micro level study |
| Authors: | Baba Gnanakumar, P |
| Keywords: | Brand Feelings
Ethical Value Of Brand
National Brand
Brand Usage Rural Society |
| Issue Date: | 10-Apr-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Description: | PART II – CO-OPERATIVE, RURAL & BOP MARKETING|Pages 131-138| |
| URI: | http://hdl.handle.net/2259/379 |
| Appears in Collections: | Conference Proceedings
International Conference on Marketing and Society
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Files in This Item:
| File |
Description |
Size | Format |
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| 131-138.pdf | | 362Kb | Adobe PDF | View/Open |
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