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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/379

Title: The Ethical Value of Brand feelings in Rural Society – A micro level study
Authors: Baba Gnanakumar, P
Keywords: Brand Feelings
Ethical Value Of Brand
National Brand
Brand Usage Rural Society
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Description: PART II – CO-OPERATIVE, RURAL & BOP MARKETING|Pages 131-138|
URI: http://hdl.handle.net/2259/379
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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