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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/380

Title: Rural Tourism – Challenges and Opportunities
Authors: Haldar, Piali
Keywords: Tourism
Rural Tourism
Mareketing Impact
India Tourism
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: This paper attempts to probe the impact of marketing of rural tourism in India, rural tourism can help in shaping our society. It can have both positive and negative impacts on rural as well as urban communities. There is a scope of rural tourism in India. The government should encourage private enterprises to promote tourism in rural areas. For developing the rural tourism we need to understand the rural environment, demography, socio-culture, economic and political background of that place. How we can involve the rural people to enhance their socio-economic condition. To develop a strategic marketing plan for rural tourism we have to understand the target customer their needs and wants and how to match it with our rural infrastructure. Rural Tourism can develop a win-win situation for both the rural and urban communities.
Description: PART II – CO-OPERATIVE, RURAL & BOP MARKETING |Pages 111-129|
URI: http://hdl.handle.net/2259/380
Appears in Collections:International Conference on Marketing and Society

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