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Effectiveness of Publicity Campaign on Value Added Tax in India

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dc.contributor.author Sthanamoorthy, R.
dc.date.accessioned 2015-04-22T07:32:14Z
dc.date.available 2015-04-22T07:32:14Z
dc.date.issued 2008-08-01
dc.identifier.uri http://hdl.handle.net/2259/385
dc.description IBFD, International VAT Monitor, July/ August 2008, Pages 275-280. en_US
dc.description.abstract Starting from 1 April 2005, all the states and union territories of India have gradually introduced a VAT system. Such a major reform of the tax system requires an orchestrated and well-organized publicity campaign aimed at educating the stakeholders of the VAT system about the new tax. In this article, the author examines the reach and effectiveness of a nationwide VAT publicity campaign carried out by the government, and explores the stakeholders' perception of the new tax, on the basis of the results of a survey conducted in the metropolitan city of Chennai. en_US
dc.language.iso en en_US
dc.publisher International VAT Monitor en_US
dc.subject VAT en_US
dc.subject Value Added Tax en_US
dc.subject Tax-India en_US
dc.title Effectiveness of Publicity Campaign on Value Added Tax in India en_US
dc.type Article en_US


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  • Journal Articles [16]
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