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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/386

Title: Impact of Quality on Ethics and Social Responsibility in Marketing, in Industries in Kerala in the present Indian Scenario
Authors: Kartha, N.R.U.K
Jagathy Raj, V.P.
Keywords: Ethics and Social Responsibility
Social Responsibility in Marketing
Corporate Social Responsibility
Kerala
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: The paper ‘Impact of Quality on Ethics and Social Responsibility in Marketing in Industries in Kerala in the present Indian scenario’ highlights the observations, based on a descriptive research carried out in five leading industries in Kerala, in the private and public sector. Ethics and social responsibilities, practiced in these industries, are reflected in the results of the survey conducted on specific queries like awareness of products/services provided by them, total understanding of the requirements of the customer, open discussion on technical matters, accountability of employees to the society and social needs, consumer ethics vis a vis business ethics etc. Team working goes a long way, in building relations, which in turn, results in a progressive and effective marketing strategy. This assumes paramount importance, considering the severe competition we are facing in the light of liberalization, privatization and globalization, which encompasses the globe. The prediction o...
Description: PART I – SOCIAL RESPONSIBILITY, ETHICS & MARKETING|Pages 75-78|
URI: http://hdl.handle.net/2259/386
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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