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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/387

Title: Target Marketing to Children – The Ethical Aspect
Authors: Bhattacharyya, Ritu
Kohli, Sangita
Keywords: Children and Marketing
Children and Brand Recognition
Decision-Making Process
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Description: PART I – SOCIAL RESPONSIBILITY, ETHICS & MARKETING|Pages 69-74|
URI: http://hdl.handle.net/2259/387
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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