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International Conference on Marketing and Society >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/387
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| Title: | Target Marketing to Children – The Ethical Aspect |
| Authors: | Bhattacharyya, Ritu
Kohli, Sangita |
| Keywords: | Children and Marketing
Children and Brand Recognition
Decision-Making Process |
| Issue Date: | 10-Apr-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Description: | PART I – SOCIAL RESPONSIBILITY, ETHICS & MARKETING|Pages 69-74| |
| URI: | http://hdl.handle.net/2259/387 |
| Appears in Collections: | Conference Proceedings
International Conference on Marketing and Society
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Files in This Item:
| File |
Description |
Size | Format |
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| 69-74.pdf | | 148Kb | Adobe PDF | View/Open |
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