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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/390

Title: Building Castles in Thin Air: Uncreditworthiness of Credit Cards
Authors: Mukerjee, Hory Sankar
Balaji, Vedha
Keywords: Banking
Credit Card
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Description: PART I – SOCIAL RESPONSIBILITY, ETHICS & MARKETING|Pages 39-44|
URI: http://hdl.handle.net/2259/390
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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