|
DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
International Conference on Marketing and Society >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/392
|
| Title: | Social Responsibility and Ethics in Marketing |
| Authors: | Labbai, M Mohamed |
| Keywords: | Conflict
Stakeholders
Corporate Citizenship
Green Marketing |
| Issue Date: | 10-Apr-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | This Paper explains the concept of Corporate Social Responsibility (CSR) and Ethics in
Marketing and Identifies and Analyses the points such as 1) To what extent the academicians in the B-Schools are imparting to their budding marketing managers, the importance of Social responsibility and Ethics in their marketing subject or as a separate course. 2) How far the practicing marketing managers in India giving importance to the ethical aspects and 3) To what extent MNCs operating in the developing countries like India taking care of the ethical and social responsibility aspects while operating their business. |
| Description: | PART I – SOCIAL RESPONSIBILITY, ETHICS & MARKETING|Pages 17-27| |
| URI: | http://hdl.handle.net/2259/392 |
| Appears in Collections: | Conference Proceedings
International Conference on Marketing and Society
|
Files in This Item:
| File |
Description |
Size | Format |
|---|
| 17-27.pdf | | 180Kb | Adobe PDF | View/Open |
|
All items in DSpace are protected by copyright, with all rights reserved.
|
