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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/392

Title: Social Responsibility and Ethics in Marketing
Authors: Labbai, M Mohamed
Keywords: Conflict
Stakeholders
Corporate Citizenship
Green Marketing
Issue Date: 10-Apr-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: This Paper explains the concept of Corporate Social Responsibility (CSR) and Ethics in Marketing and Identifies and Analyses the points such as 1) To what extent the academicians in the B-Schools are imparting to their budding marketing managers, the importance of Social responsibility and Ethics in their marketing subject or as a separate course. 2) How far the practicing marketing managers in India giving importance to the ethical aspects and 3) To what extent MNCs operating in the developing countries like India taking care of the ethical and social responsibility aspects while operating their business.
Description: PART I – SOCIAL RESPONSIBILITY, ETHICS & MARKETING|Pages 17-27|
URI: http://hdl.handle.net/2259/392
Appears in Collections:Conference Proceedings
International Conference on Marketing and Society

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