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International Conference on Marketing and Society >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/393
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| Title: | Marketing – A Major Menace to Society |
| Authors: | John, S. Franklin
Jeba, J. Kandaleena |
| Keywords: | Marketing
Marketing Menace
Marketing Impact |
| Issue Date: | 10-Apr-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | Today we live in a World in which market triumphalism is seemingly the only game in society. Recent Years have seen a boom in the Marketing Industry. Since the 1980`s an increasing number of advertising, marketing and consulting agencies have emerged, providing psychological and anthropological insight into the behaviour and attitudes of children and adolescents. Marketers
are thus exerting greater and greater influence over what children and adolescents eat (increasing amount of fast foods and sugar filled beverages), how they dress (with little regard for what is age
– appropriate), and how they behave (increasingly restless and aggressive).
They are being trained in these attitudes and behaviors by multibillion-dollar industry. They target the vulnerable consumer group with a steady stream of messages that emphasis selfindulgence,
instant gratification and materialism. These attitudes are antithetical to what parents
seek to teach their children and also antithetical to the att... |
| Description: | PART I – SOCIAL RESPONSIBILITY, ETHICS & MARKETING|Pages 8-15| |
| URI: | http://hdl.handle.net/2259/393 |
| Appears in Collections: | Conference Proceedings
International Conference on Marketing and Society
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Files in This Item:
| File |
Description |
Size | Format |
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| 8-15.pdf | | 190Kb | Adobe PDF | View/Open |
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