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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >

Conference on Global Competitiveness : [2]

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This collection is based on the Conferences held at IIMK

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Customization of marketing mix for rural markets

Identity Roots of Competitive Advantage:A Resource based View

Conference on Global Competitiveness
© Indian Institute of Management, Kozhikode, 2005-2006