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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/418
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| Title: | Rural Brand Preference Determinants in India |
| Authors: | Anand, Sandip
Krishna, Rajneesh |
| Keywords: | Branding-Rural India
Branding Preferences
Marketing-Rural Consumers |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | This study was done in two Indian states with the objective of exploring the dynamics of branding in rural India. The study was done through sample survey using structured questionnaire. the sample size for the study was 354. |
| URI: | http://hdl.handle.net/2259/418 |
| Appears in Collections: | Conference Proceedings
Conference on Marketing to Rural Consumers
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Files in This Item:
| File |
Description |
Size | Format |
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| RM02.pdf | | 481Kb | Adobe PDF | View/Open |
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