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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/418

Title: Rural Brand Preference Determinants in India
Authors: Anand, Sandip
Krishna, Rajneesh
Keywords: Branding-Rural India
Branding Preferences
Marketing-Rural Consumers
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: This study was done in two Indian states with the objective of exploring the dynamics of branding in rural India. The study was done through sample survey using structured questionnaire. the sample size for the study was 354.
URI: http://hdl.handle.net/2259/418
Appears in Collections:Conference Proceedings
Conference on Marketing to Rural Consumers

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