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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/419
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| Title: | BUZZ"- A spontaneous marketing tool in rural market for financial products |
| Authors: | Bright A., Oliver |
| Keywords: | Rural Marketing
Marketing Tools, Rural
BUZZ-Rural Marketing
Financial Products-Rural Marketing |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | In the pilot study it was observed that most of the rural people need lot of clarification and casual discussions for retrieving the relevant information. Hence it was decided to have direct interview by using the unstructured questions for ensuring the accuracy. As the are of study is larger the study was made by methods and opinions scale was also used to measure the intensity of their desire about "BUZZ". |
| URI: | http://hdl.handle.net/2259/419 |
| Appears in Collections: | Conference Proceedings
Conference on Marketing to Rural Consumers
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Files in This Item:
| File |
Description |
Size | Format |
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| RM3.pdf | | 404Kb | Adobe PDF | View/Open |
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