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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/419

Title: BUZZ"- A spontaneous marketing tool in rural market for financial products
Authors: Bright A., Oliver
Keywords: Rural Marketing
Marketing Tools, Rural
BUZZ-Rural Marketing
Financial Products-Rural Marketing
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: In the pilot study it was observed that most of the rural people need lot of clarification and casual discussions for retrieving the relevant information. Hence it was decided to have direct interview by using the unstructured questions for ensuring the accuracy. As the are of study is larger the study was made by methods and opinions scale was also used to measure the intensity of their desire about "BUZZ".
URI: http://hdl.handle.net/2259/419
Appears in Collections:Conference Proceedings
Conference on Marketing to Rural Consumers

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