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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/421

Title: Processing of Product Communication: A Study of the Rural Audience
Authors: Parthasarathy, Venkatesh
Sinha, Piyush Kumar
Keywords: Rural Marketing
Product Communication
Advertising-Rural Markets
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: The study has been conducted to understand source characteristics in terms of the effect of the endorser expertise (Pornpitakpan 2004).
URI: http://hdl.handle.net/2259/421
Appears in Collections:Conference Proceedings
Conference on Marketing to Rural Consumers

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