|
DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/421
|
| Title: | Processing of Product Communication: A Study of the Rural Audience |
| Authors: | Parthasarathy, Venkatesh
Sinha, Piyush Kumar |
| Keywords: | Rural Marketing
Product Communication
Advertising-Rural Markets |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | The study has been conducted to understand source characteristics in terms of the effect of the endorser expertise (Pornpitakpan 2004). |
| URI: | http://hdl.handle.net/2259/421 |
| Appears in Collections: | Conference Proceedings
Conference on Marketing to Rural Consumers
|
Files in This Item:
| File |
Description |
Size | Format |
|---|
| RM11-07-002.pdf | | 570Kb | Adobe PDF | View/Open |
|
All items in DSpace are protected by copyright, with all rights reserved.
|
