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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/423
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| Title: | Definitional Issues of Rural and Rural Market Environment |
| Authors: | Bhave, Subhash W.
Markale, Amod |
| Keywords: | Rural Marketing
Consumer Behaviour-Rural Marketing |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| URI: | http://hdl.handle.net/2259/423 |
| Appears in Collections: | Conference Proceedings
Conference on Marketing to Rural Consumers
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Files in This Item:
| File |
Description |
Size | Format |
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| RM30.pdf | | 612Kb | Adobe PDF | View/Open |
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