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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/423

Title: Definitional Issues of Rural and Rural Market Environment
Authors: Bhave, Subhash W.
Markale, Amod
Keywords: Rural Marketing
Consumer Behaviour-Rural Marketing
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
URI: http://hdl.handle.net/2259/423
Appears in Collections:Conference Proceedings
Conference on Marketing to Rural Consumers

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