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Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/424
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| Title: | Attitude towards Women: A study of two villages in the State of Uttare Pradesh |
| Authors: | Shukla, Timira |
| Keywords: | Gender Issue-Rural Marketing
Rural Marketing |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | The village of Dasna and Chapraula adjoining National Capital Region were selected for the study. The selection of villages is providential as theyare close to Ghaziabad, which is the throes of economic boom. Since the study is concerned as the basic sampling unit. The study deals with the gender issues related to the consumer attitude in rural marketing. |
| URI: | http://hdl.handle.net/2259/424 |
| Appears in Collections: | Conference Proceedings
Conference on Marketing to Rural Consumers
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Files in This Item:
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Description |
Size | Format |
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| RM38-03-008.pdf | | 821Kb | Adobe PDF | View/Open |
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