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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/424

Title: Attitude towards Women: A study of two villages in the State of Uttare Pradesh
Authors: Shukla, Timira
Keywords: Gender Issue-Rural Marketing
Rural Marketing
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: The village of Dasna and Chapraula adjoining National Capital Region were selected for the study. The selection of villages is providential as theyare close to Ghaziabad, which is the throes of economic boom. Since the study is concerned as the basic sampling unit. The study deals with the gender issues related to the consumer attitude in rural marketing.
URI: http://hdl.handle.net/2259/424
Appears in Collections:Conference Proceedings
Conference on Marketing to Rural Consumers

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