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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/426

Title: A Comparative Study on Buying Behaviour of Rural and Urban Consumer on Mobile Phone in Jamnagar District
Authors: Erda, Chirag V.
Keywords: Buying Behaviour-Rural Marketing
Mobile Phone-Consumers
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: The study is about the Mobile Phone buying behaviour of consumers in rural and urban areas. The prsent study confined to the consumer behaviour in Jamnagar District.
URI: http://hdl.handle.net/2259/426
Appears in Collections:Conference Proceedings
Conference on Marketing to Rural Consumers

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