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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/426
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| Title: | A Comparative Study on Buying Behaviour of Rural and Urban Consumer on Mobile Phone in Jamnagar District |
| Authors: | Erda, Chirag V. |
| Keywords: | Buying Behaviour-Rural Marketing
Mobile Phone-Consumers |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | The study is about the Mobile Phone buying behaviour of consumers in rural and urban areas. The prsent study confined to the consumer behaviour in Jamnagar District. |
| URI: | http://hdl.handle.net/2259/426 |
| Appears in Collections: | Conference Proceedings
Conference on Marketing to Rural Consumers
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Files in This Item:
| File |
Description |
Size | Format |
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| RM53.pdf | | 638Kb | Adobe PDF | View/Open |
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