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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/427

Title: Awareness and Consumption Pattern of Rural Consumers towards Home and Personal Care Products
Authors: Bishnoi, Vinod Kumar
Keywords: Rural Marketing
Consumption Pattern-Rural Consumers
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: The present research being exploratory-cum-descriptive in nature mainly depends upon primary sources of information, which have been collected with the help of a structured questionnaire. The study has been conducted in all four administrative divisions of Haryana as divided by Government of Haryana.
URI: http://hdl.handle.net/2259/427
Appears in Collections:Conference on Marketing to Rural Consumers

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