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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/427
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| Title: | Awareness and Consumption Pattern of Rural Consumers towards Home and Personal Care Products |
| Authors: | Bishnoi, Vinod Kumar
Bharti |
| Keywords: | Rural Marketing
Consumption Pattern-Rural Consumers |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | The present research being exploratory-cum-descriptive in nature mainly depends upon primary sources of information, which have been collected with the help of a structured questionnaire. The study has been conducted in all four administrative divisions of Haryana as divided by Government of Haryana. |
| URI: | http://hdl.handle.net/2259/427 |
| Appears in Collections: | Conference on Marketing to Rural Consumers
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Files in This Item:
| File |
Description |
Size | Format |
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| RM60-03-016.pdf | | 645Kb | Adobe PDF | View/Open |
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