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DSpace at Indian Institute of Management Kozhikode >
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Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/428
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| Title: | NATUReal's Growth Options: Rural or Urban Markets? |
| Authors: | Nair, Satish K.
Chawla, Vijay |
| Keywords: | Rural Marketing
Urban Market
Rural brand communications
Brand portfolio management
Brand positioning strategies
Value delivery and rural brand building
Developing a marketing plan |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | The case seeks to address issues in brand management with a specific focus on rural marketing and covers the concepts of brand elements, brand extentions, brand positioning strategies, corporates/umbrella branding versus individual brand names and channel management issues. The case is positioned for use in courses as introductory msrketing management, brand management, rural marketing and integrated marketing communications. |
| URI: | http://hdl.handle.net/2259/428 |
| Appears in Collections: | Conference on Marketing to Rural Consumers
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Files in This Item:
| File |
Description |
Size | Format |
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| RM101-04-008 - Final.pdf | | 1924Kb | Adobe PDF | View/Open |
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