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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/430
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| Title: | Rural Insurance Market: An opportunity to tap the potential |
| Authors: | Gupta, Santhosh Kumar.
Ranjan, Rajeev |
| Keywords: | Rural Marketing
Rural Insurance
Insurance Products
Design of Insurance products |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | The selection of sample is based on convenience but the fact is taken into consideration and the village should meet the criteria specified by IRDA(Insurance regulatory athority of India)for village, so that it can represent the rural mass segment of India |
| URI: | http://hdl.handle.net/2259/430 |
| Appears in Collections: | Book Chapters
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| RM102.pdf | | 3927Kb | Adobe PDF | View/Open |
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