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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/430

Title: Rural Insurance Market: An opportunity to tap the potential
Authors: Gupta, Santhosh Kumar.
Ranjan, Rajeev
Keywords: Rural Marketing
Rural Insurance
Insurance Products
Design of Insurance products
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: The selection of sample is based on convenience but the fact is taken into consideration and the village should meet the criteria specified by IRDA(Insurance regulatory athority of India)for village, so that it can represent the rural mass segment of India
URI: http://hdl.handle.net/2259/430
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