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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/436

Title: Ready Mix Concrete Business: Operational VS Strategic Choices
Authors: Pillai, Anil Kumar
Ranjan, Varghese
Keywords: Ready Mix Industry - Kerala
Consumer Behaviour
Issue Date: 19-May-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: This case study examines how a firm faces pricing and logistics issues in an uncertain environment ridden by substitute products, raw materials shortage, legal and social adversities. In an article titled “Price as stimulus to think- a case for willful overpricing” by Luc Wathier& Marco Bertini ( Feb 21, 2006) they state the following “ Accounting for the effect of price as a stimulus to think, a monopolistic firm should either overprice (transgressive pricing) or underprice ( regressive pricing ) in comparison to consumer’s willingness to pay. Under certaincircumstances the firm should also empower the consumers with means that reduce the effort ofdeliberation”.
URI: http://hdl.handle.net/2259/436
Appears in Collections:Conference on Global Competition and Competitiveness of Indian Corporate

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