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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/436
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| Title: | Ready Mix Concrete Business: Operational VS Strategic Choices |
| Authors: | Pillai, Anil Kumar
Ranjan, Varghese |
| Keywords: | Ready Mix Industry - Kerala
Consumer Behaviour |
| Issue Date: | 19-May-2007 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | This case study examines how a firm faces pricing and logistics issues in an uncertain
environment ridden by substitute products, raw materials shortage, legal and social adversities. In an article titled “Price as stimulus to think- a case for willful overpricing” by Luc Wathier& Marco Bertini ( Feb 21, 2006) they state the following “ Accounting for the effect of price as a
stimulus to think, a monopolistic firm should either overprice (transgressive pricing) or underprice ( regressive pricing ) in comparison to consumer’s willingness to pay. Under certaincircumstances the firm should also empower the consumers with means that reduce the effort ofdeliberation”. |
| URI: | http://hdl.handle.net/2259/436 |
| Appears in Collections: | Conference on Global Competition and Competitiveness of Indian Corporate
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| 29-37.pdf | | 78Kb | Adobe PDF | View/Open |
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