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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/438

Title: Design and implementation of communication strategy in rural markets: A case of Tata Shaktee GC sheet brand
Authors: Sharma, Nikhil
Narula, Sapna A.
Keywords: Rural marketing
Communication strategy
Design & implementation
Tata Shakti GC sheet brand
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: The study has been done in consultation with a rural consultancy firm MART.The case addresses the challenges faced in communication by the said brand in rural areas. The case also suggests strategies to differentiate the product in a commoditized market and communicate product value for consumers
URI: http://hdl.handle.net/2259/438
Appears in Collections:Conference on Marketing to Rural Consumers

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