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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/438
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| Title: | Design and implementation of communication strategy in rural markets: A case of Tata Shaktee GC sheet brand |
| Authors: | Sharma, Nikhil
Narula, Sapna A. |
| Keywords: | Rural marketing
Communication strategy
Design & implementation
Tata Shakti GC sheet brand |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | The study has been done in consultation with a rural consultancy firm MART.The case addresses the challenges faced in communication by the said brand in rural areas. The case also suggests strategies to differentiate the product in a commoditized market and communicate product value for consumers |
| URI: | http://hdl.handle.net/2259/438 |
| Appears in Collections: | Conference on Marketing to Rural Consumers
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Files in This Item:
| File |
Description |
Size | Format |
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| RM117.pdf | | 762Kb | Adobe PDF | View/Open |
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