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|Title: ||Design and implementation of communication strategy in rural markets: A case of Tata Shaktee GC sheet brand|
|Authors: ||Sharma, Nikhil|
Narula, Sapna A.
|Keywords: ||Rural marketing|
Design & implementation
Tata Shakti GC sheet brand
|Issue Date: ||5-Apr-2008 |
|Publisher: ||Indian Institute of Management Kozhikode|
|Abstract: ||The study has been done in consultation with a rural consultancy firm MART.The case addresses the challenges faced in communication by the said brand in rural areas. The case also suggests strategies to differentiate the product in a commoditized market and communicate product value for consumers|
|Appears in Collections:||Conference on Marketing to Rural Consumers|
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