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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/439

Title: Creativity and Innovation for Competitive Excellence in Organizations
Authors: Job, P.A.
Bhattacharyya, Sanghamitra
Keywords: Organizational Management
Organizational Development
Issue Date: 19-May-2007
Publisher: Indian Institute of Management Kozhikode
Abstract: The purpose of this paper is to develop a model linking creativity and Innovation to organizational competitive excellence. Drawing upon existing theoretical and empirical evidence the paper develops and presents a conceptual model of the relationship between creativity, innovation and competitive excellence. The paper also presents a case study to support the conceptual model and proposes research propositions based on the relationships suggested by the model.
URI: http://hdl.handle.net/2259/439
Appears in Collections:Conference on Global Competition and Competitiveness of Indian Corporate

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