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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/444
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| Title: | Impact of ITC's e - Choupal on rural India-A case study |
| Authors: | Garg, Bhavet
Mohita
Marwah, Sanjiv |
| Keywords: | Rural marketing
Impact of ITC
Networks of farmers
Health & Education |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | Though the primary objective of the study is to understand the attitude of farmers towards concept of ITC e-Choupal and its impact on rural India so, case study cum descriptive research design is most suitable. |
| URI: | http://hdl.handle.net/2259/444 |
| Appears in Collections: | Conference on Marketing to Rural Consumers
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| RM122.pdf | | 6526Kb | Adobe PDF | View/Open |
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