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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/444

Title: Impact of ITC's e - Choupal on rural India-A case study
Authors: Garg, Bhavet
Mohita
Marwah, Sanjiv
Keywords: Rural marketing
Impact of ITC
Networks of farmers
Health & Education
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: Though the primary objective of the study is to understand the attitude of farmers towards concept of ITC e-Choupal and its impact on rural India so, case study cum descriptive research design is most suitable.
URI: http://hdl.handle.net/2259/444
Appears in Collections:Conference on Marketing to Rural Consumers

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