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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/449

Title: A study of consumer behavior aspects and brand preferences in rural India with reference to FMCG sector
Authors: Gupta, S.L
Mittal, Arun
Keywords: Rural marketing
Consumer Behavior
Brand preferences
FMCG
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: Present study is descriptive in nature which is based on empirical evidences based on primary data.The responses are quite mixed in the rural India.Consumers prefer some of the popular brands but they also prefer to use local brands also.
URI: http://hdl.handle.net/2259/449
Appears in Collections:Conference on Marketing to Rural Consumers

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