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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/450

Title: Retailer behaviour in Nuagaon block with respect to selected consumer non-durables
Authors: Kar, Pravat Surya
Das, Ipsita
Keywords: Rural marketing
Retailer behaviour
Consumer non-durables
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: Paper tries to confine the study to the retailer behaviour for consumer non-durables in a specific market.Low end cosmetics, chewing tobacco, writing pen, bathing and washing soaps, candies, batteries, branded biscuits,unbranded bakery biscuits & breads, shampoo pouches, cooking and hair oils are some of the common product categories, that have high visibility among all the retail shops
URI: http://hdl.handle.net/2259/450
Appears in Collections:Conference on Marketing to Rural Consumers

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