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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/450
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| Title: | Retailer behaviour in Nuagaon block with respect to selected consumer non-durables |
| Authors: | Kar, Pravat Surya
Das, Ipsita |
| Keywords: | Rural marketing
Retailer behaviour
Consumer non-durables
Nuagaon |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | Paper tries to confine the study to the retailer behaviour for consumer non-durables in
a specific market.Low end cosmetics, chewing tobacco, writing pen, bathing and washing soaps, candies, batteries, branded biscuits,unbranded bakery biscuits & breads, shampoo pouches, cooking and hair oils are some of the common product categories, that have high visibility among all the retail shops |
| URI: | http://hdl.handle.net/2259/450 |
| Appears in Collections: | Conference on Marketing to Rural Consumers
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Files in This Item:
| File |
Description |
Size | Format |
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| RM140.pdf | | 15063Kb | Adobe PDF | View/Open |
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