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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/453

Title: Developing a market strategy for a leading agrochemical company:A case study on adoption of agrochemicals by the vegetable growers in Chattisgarh
Authors: Sahney, Sangeeta
Shrivastava, Archana
Keywords: Adoption of agrochemials
Vegetable growers
Rural marketing
Chattisgarh
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: The study was confined to the vegetable growers of Chattisgarh, with the sample being concentrated around patches of vegetables growers in and around Raipur & Durg.The farmer profile indicated that the farmers have large holdings with an average land holding of 25 acres and median land holding of 20 acres are well off comparatively
URI: http://hdl.handle.net/2259/453
Appears in Collections:Conference on Marketing to Rural Consumers

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