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DSpace at Indian Institute of Management Kozhikode >
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Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/453
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| Title: | Developing a market strategy for a leading agrochemical company:A case study on adoption of agrochemicals by the vegetable growers in Chattisgarh |
| Authors: | Sahney, Sangeeta
Shrivastava, Archana |
| Keywords: | Adoption of agrochemials
Vegetable growers
Rural marketing
Chattisgarh |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | The study was confined to the vegetable growers of Chattisgarh, with the sample being concentrated around patches of vegetables growers in and around Raipur & Durg.The farmer profile indicated that the farmers have large holdings with an average land holding of 25 acres and median land holding of 20 acres are well off comparatively |
| URI: | http://hdl.handle.net/2259/453 |
| Appears in Collections: | Conference on Marketing to Rural Consumers
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Files in This Item:
| File |
Description |
Size | Format |
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| RM147.pdf | | 368Kb | Adobe PDF | View/Open |
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