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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/454
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| Title: | Rural petroleum retail-Case of a major oil PSU |
| Authors: | Aithal, Rajesh K |
| Keywords: | Rural marketing
Rural petroleum retail
Oil PSU
Retail initiatives |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | Villagers have to travel long distances before they can get petroleum products for their farming and transportation purposes.By opening the rural petroleum retail outlets the company was bringing assured petroleum products near the door-step of the rural consumers.Rural retail format of the oil PSU operates on a low investment and high returns model |
| URI: | http://hdl.handle.net/2259/454 |
| Appears in Collections: | Conference on Marketing to Rural Consumers
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Files in This Item:
| File |
Description |
Size | Format |
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| RM149.pdf | | 205Kb | Adobe PDF | View/Open |
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