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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/454

Title: Rural petroleum retail-Case of a major oil PSU
Authors: Aithal, Rajesh K
Keywords: Rural marketing
Rural petroleum retail
Oil PSU
Retail initiatives
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: Villagers have to travel long distances before they can get petroleum products for their farming and transportation purposes.By opening the rural petroleum retail outlets the company was bringing assured petroleum products near the door-step of the rural consumers.Rural retail format of the oil PSU operates on a low investment and high returns model
URI: http://hdl.handle.net/2259/454
Appears in Collections:Conference on Marketing to Rural Consumers

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