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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/455

Title: Concept, Application and Marketing of rural tourism
Authors: Aithal, Rajesh K.
R.K., Anil
Keywords: Rural markeing
Rural tourism
Marketing of rural tourism
Tourism business
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: An attempt was made in the paper to understand the concept of rural tourism.The benefits of rural tourism and the linkage to development have also been touched upon in the paper.The unique challenges posed in marketing of rural tourism have been raised and the issue of niche marketing as an approach to marketing of rural tourism raised.
URI: http://hdl.handle.net/2259/455
Appears in Collections:Conference on Marketing to Rural Consumers

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