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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/455
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| Title: | Concept, Application and Marketing of rural tourism |
| Authors: | Aithal, Rajesh K.
R.K., Anil |
| Keywords: | Rural markeing
Rural tourism
Marketing of rural tourism
Tourism business |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | An attempt was made in the paper to understand the concept of rural tourism.The benefits of rural tourism and the linkage to development have also been touched upon in the paper.The unique challenges posed in marketing of rural tourism have been raised and the issue of niche marketing as an approach to marketing of rural tourism raised. |
| URI: | http://hdl.handle.net/2259/455 |
| Appears in Collections: | Conference on Marketing to Rural Consumers
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Files in This Item:
| File |
Description |
Size | Format |
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| RM150.pdf | | 209Kb | Adobe PDF | View/Open |
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