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Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/456
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| Title: | Uzhavar Sandhais- A boon or bane for rural empowerment in Tamil Nadu |
| Authors: | Salim, M.H.
Sundar, Hari
Das, Anoop |
| Keywords: | Rural marketing
Farmer-to-farmer seller
Uzhavar Sandhai
Kal Ghoj |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | Farmers who brave the vagaries of monsoon to produce vegetables and fruits, find it difficult to sell the produce at a profitable price. Establishment of U.S has helped to overcome the hardships posed by the middlemen. The direct contact with the consumers has enhances their income. Like any other industry, diversification of products i.e. selling more than two products has resulted in high average sales per day. The Uzhavar Sandhais in general , has done a laudable job in making the marketing easy for the farmers. |
| URI: | http://hdl.handle.net/2259/456 |
| Appears in Collections: | Conference on Marketing to Rural Consumers
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| RM159.pdf | | 369Kb | Adobe PDF | View/Open |
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