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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/457

Title: Shopping malls -Destinations for Rural and Urban consumers (A comparitive study)
Authors: Rana, Jyoti
Keywords: Shopping malls
Rural marketing
Urban consumers
Rural consumers
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: The study is based on the questionnaire and interview of the consumers and marketers.Shopping malls are a happening phenomenon cropping up in metros and major cities.But the question that arises is whether these malls will get acceptability in India by rural and urban consumers both or not. Present study shows some major facts related to the behaviour of rural and urban consumers towards these shopping malls
URI: http://hdl.handle.net/2259/457
Appears in Collections:Conference on Marketing to Rural Consumers

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