|
DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/457
|
| Title: | Shopping malls -Destinations for Rural and Urban consumers (A comparitive study) |
| Authors: | Rana, Jyoti |
| Keywords: | Shopping malls
Rural marketing
Urban consumers
Rural consumers |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | The study is based on the questionnaire and interview of the consumers and marketers.Shopping malls are a happening phenomenon cropping up in metros and major cities.But the question that arises is whether these malls will get acceptability in India by rural and urban consumers both or not. Present study shows some major facts related to the behaviour of rural and urban consumers towards these shopping malls |
| URI: | http://hdl.handle.net/2259/457 |
| Appears in Collections: | Conference on Marketing to Rural Consumers
|
Files in This Item:
| File |
Description |
Size | Format |
|---|
| RM164.pdf | | 6386Kb | Adobe PDF | View/Open |
|
All items in DSpace are protected by copyright, with all rights reserved.
|
