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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/461

Title: Executives representation of rural markets
Authors: Sridhar, G.
Debiprasad, Mishra
Vaswani, L.K.
Keywords: Rural marketing
Executives representation
Rurality
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: This paper attempts to understand the representation of rurality in rural markets of executives of selected product categories. Initially in the paper, discussion revolves around the construct rurality in rural markets followed by methodology, presentation of results, discussion and limitations.
URI: http://hdl.handle.net/2259/461
Appears in Collections:Conference on Marketing to Rural Consumers

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