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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/463

Title: Rural India- Exploring potential consumer markets
Authors: Goswami, Rahul
Juneja, Ekta
Keywords: Rural marketing
Potential consumers
Rural food market
MNC
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: There is a huge potential for MNC and National companies to tap the hitherto neglected processed food market in the rural India.With the expected growth of food sector and huge amount of foreign investment pumping into the markets and overseas joint ventures there will be, sooner or later, a demand supply gap
URI: http://hdl.handle.net/2259/463
Appears in Collections:Conference on Marketing to Rural Consumers

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