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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/463
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| Title: | Rural India- Exploring potential consumer markets |
| Authors: | Goswami, Rahul
Juneja, Ekta |
| Keywords: | Rural marketing
Potential consumers
Rural food market
MNC |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | There is a huge potential for MNC and National companies to tap the hitherto neglected processed food market in the rural India.With the expected growth of food sector and huge amount of foreign investment pumping into the markets and overseas joint ventures there will be, sooner or later, a demand supply gap |
| URI: | http://hdl.handle.net/2259/463 |
| Appears in Collections: | Conference on Marketing to Rural Consumers
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| RM68.pdf | | 330Kb | Adobe PDF | View/Open |
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