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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/464
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| Title: | Tapping marketing strategies of agro products in rural India |
| Authors: | Goswami, Rahul
Sharma, Swati |
| Keywords: | Rural marketing
Rural agro products
Marketing strategies
Pesticides
Agro-chemicals |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | There had not been any difference in the proportion of farms using pesticides. Dependency on ITC has been more for marginal farms and it has gradually reduced with the increase in the size of farm. |
| URI: | http://hdl.handle.net/2259/464 |
| Appears in Collections: | Conference on Marketing to Rural Consumers
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Files in This Item:
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Description |
Size | Format |
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| RM69.pdf | | 464Kb | Adobe PDF | View/Open |
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