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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/464

Title: Tapping marketing strategies of agro products in rural India
Authors: Goswami, Rahul
Sharma, Swati
Keywords: Rural marketing
Rural agro products
Marketing strategies
Pesticides
Agro-chemicals
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: There had not been any difference in the proportion of farms using pesticides. Dependency on ITC has been more for marginal farms and it has gradually reduced with the increase in the size of farm.
URI: http://hdl.handle.net/2259/464
Appears in Collections:Conference on Marketing to Rural Consumers

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