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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/465

Title: A comparitive study on buying behaviour of rural and urban consumer on mobile phone in Jamnagar district
Authors: Erda, Chirag V.
Keywords: Rural marketing
Buying behaviour
Rural consumers
Urban consumers
Mobile phones
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: This paper is an attempt to explore the motivational factors for mobile purchase in view of the emergence of vast opportunities for rural markets. The present study aims to examine the comparative buying behaviour of rural and urban counterparts towards the purchase of mobile phone.
URI: http://hdl.handle.net/2259/465
Appears in Collections:Conference on Marketing to Rural Consumers

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