|
DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/465
|
| Title: | A comparitive study on buying behaviour of rural and urban consumer on mobile phone in Jamnagar district |
| Authors: | Erda, Chirag V. |
| Keywords: | Rural marketing
Buying behaviour
Rural consumers
Urban consumers
Mobile phones |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | This paper is an attempt to explore the motivational factors for mobile purchase in view of the emergence of vast opportunities for rural markets. The present study aims to examine the comparative buying behaviour of rural and urban counterparts towards the purchase of mobile phone. |
| URI: | http://hdl.handle.net/2259/465 |
| Appears in Collections: | Conference on Marketing to Rural Consumers
|
Files in This Item:
| File |
Description |
Size | Format |
|---|
| RM53.pdf | | 638Kb | Adobe PDF | View/Open |
|
All items in DSpace are protected by copyright, with all rights reserved.
|
