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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/466
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| Title: | The influence of opinion leaders in rural markets |
| Authors: | Zacharias, Siby
M.C., Jose
Salam, Afsal
Kuruvila, Binu
Anand, Denny |
| Keywords: | Rural marketing
Opinion leaders
Word of mouth |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | In rural market, the influence of opinion leaders in decision making and purchasing the product is remarkable.An opinion leader is like a peer group leader in that, this person tends to lead the opinions of a group of people in a reference group. |
| URI: | http://hdl.handle.net/2259/466 |
| Appears in Collections: | Conference on Marketing to Rural Consumers
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Files in This Item:
| File |
Description |
Size | Format |
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| RM72.pdf | | 338Kb | Adobe PDF | View/Open |
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