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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/467

Title: Rural consumer's behaviour and decision making process for acquiring health care services (An empirical analysis with special reference to Uttar pradesh)
Authors: Sharma, Vinay
Seth, Piyush
Keywords: Rural marketing
Decision making
Health care
Uttar Pradesh
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: This paper along with emphasizing on the urgency of health care needs of the 'Rural Poor' of Uttar Pradesh, the most populous state of India has expressed their willingness and wish for an improved health care system having the strong support of a health insurance system and an organized private health care service industry
URI: http://hdl.handle.net/2259/467
Appears in Collections:Conference on Marketing to Rural Consumers

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