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Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/468
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| Title: | Customization of marketing mix for rural markets |
| Authors: | Menon, Narendranath
K, Suresh |
| Keywords: | Rural Marketing
Customization of market
4Ps
4Ps |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | The journey of marketers to the rural markets has been one of surmounting one hurdle after another. These include the 4As-availability, affordability, acceptance and awareness. Adapting themselves to the rural atmosphere, marketers quickly along all elements of the 4Ps of the marketing mix-promotion,pricing,place and products.
Evolution of a supporting ecosystem in the twenty first century provides several opportunities for serious marketers |
| URI: | http://hdl.handle.net/2259/468 |
| Appears in Collections: | Conference on Global Competitiveness
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Files in This Item:
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Description |
Size | Format |
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| RM86.pdf | | 603Kb | Adobe PDF | View/Open |
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