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|Title: ||Customization of marketing mix for rural markets|
|Authors: ||Menon, Narendranath|
|Keywords: ||Rural Marketing|
Customization of market
|Issue Date: ||5-Apr-2008 |
|Publisher: ||Indian Institute of Management Kozhikode|
|Abstract: ||The journey of marketers to the rural markets has been one of surmounting one hurdle after another. These include the 4As-availability, affordability, acceptance and awareness. Adapting themselves to the rural atmosphere, marketers quickly along all elements of the 4Ps of the marketing mix-promotion,pricing,place and products.
Evolution of a supporting ecosystem in the twenty first century provides several opportunities for serious marketers|
|Appears in Collections:||Conference on Global Competitiveness|
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