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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/469

Title: Rural marketing - Understanding the consumer behaviour and decision process
Authors: Dhumal, Mandar Naresh
Tayade, Avishkar
Khandkar, Ankita
Keywords: Rural marketing
Consumer behaviour
Decision process
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: The importance of rural market at present competition is to capture market share and consumer loyalty.India is the land of villages. Rural consumer is different from urban consumer in terms of interests,priorities,attitudes, etc., they had to be dealt in different way
URI: http://hdl.handle.net/2259/469
Appears in Collections:Conference on Marketing to Rural Consumers

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