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|Title: ||Rural marketing - Understanding the consumer behaviour and decision process|
|Authors: ||Dhumal, Mandar Naresh|
|Keywords: ||Rural marketing|
|Issue Date: ||5-Apr-2008 |
|Publisher: ||Indian Institute of Management Kozhikode|
|Abstract: ||The importance of rural market at present competition is to capture market share and consumer loyalty.India is the land of villages.
Rural consumer is different from urban consumer in terms of interests,priorities,attitudes, etc., they had to be dealt in different way|
|Appears in Collections:||Conference on Marketing to Rural Consumers|
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