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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/469
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| Title: | Rural marketing - Understanding the consumer behaviour and decision process |
| Authors: | Dhumal, Mandar Naresh
Tayade, Avishkar
Khandkar, Ankita |
| Keywords: | Rural marketing
Consumer behaviour
Decision process |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | The importance of rural market at present competition is to capture market share and consumer loyalty.India is the land of villages.
Rural consumer is different from urban consumer in terms of interests,priorities,attitudes, etc., they had to be dealt in different way |
| URI: | http://hdl.handle.net/2259/469 |
| Appears in Collections: | Conference on Marketing to Rural Consumers
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| RM88.pdf | | 824Kb | Adobe PDF | View/Open |
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