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Please use this identifier to cite or link to this item: http://hdl.handle.net/2259/470

Title: Empowering farmers through creation of rural hub: A case study on Haryali kisaan bazaar
Authors: Narang, Ritu
Singh, Smita
Keywords: Rural marketing
Haryali Kisaan Bazaar
Rural Hub
Issue Date: 5-Apr-2008
Publisher: Indian Institute of Management Kozhikode
Abstract: Haryali Kisaan Bazaar was opened on 16th july 2002 at Hardoi district of UP with stocks of 300 stock keeping units(SKUs), ranging from fertilizer to pesticides to farm implements to animal feed, which quickly rose to the current 22,000 SKUs at a typical Haryali centre.
URI: http://hdl.handle.net/2259/470
Appears in Collections:Conference on Marketing to Rural Consumers

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