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DSpace at Indian Institute of Management Kozhikode >
1. Conference Proceedings >
Conference on Marketing to Rural Consumers >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/2259/470
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| Title: | Empowering farmers through creation of rural hub: A case study on Haryali kisaan bazaar |
| Authors: | Narang, Ritu
Singh, Smita |
| Keywords: | Rural marketing
Haryali Kisaan Bazaar
Rural Hub |
| Issue Date: | 5-Apr-2008 |
| Publisher: | Indian Institute of Management Kozhikode |
| Abstract: | Haryali Kisaan Bazaar was opened on 16th july 2002 at Hardoi district of UP with stocks of 300 stock keeping units(SKUs), ranging from fertilizer to pesticides to farm implements to animal feed, which quickly rose to the current 22,000 SKUs at a typical Haryali centre. |
| URI: | http://hdl.handle.net/2259/470 |
| Appears in Collections: | Conference on Marketing to Rural Consumers
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| File |
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Size | Format |
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| RM89.pdf | | 2067Kb | Adobe PDF | View/Open |
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